Valentine’s Day is big business. Consumers will spend an average of $77.43 on Valentine’s Day gifts this year.
E-commerce retailers expect to rack up about $650 million in sales of food, candy, flowers, and other Valentine’s Day gifts. Of that amount about $350 million will be for gifts and flowers and another $45 million will be spent on food (including chocolate) and wine. About 1 billion Valentine’s Day cards are exchanged each year. That’s the largest seasonal card-sending occasion of the year, next to Christmas.
15% of U.S. women send themselves flowers on Valentine’s Day.
About 3% of pet owners will give Valentine’s Day gifts to their pets.
The oldest known Valentines were sent in 1415 A.D. by the Duke of Orleans to his French wife while he was imprisoned in the Tower of London. It is still on display in a museum in England.
California produces 60 percent of American roses, but the vast number sold on Valentine’s Day in the United States are imported, mostly from South America. Approximately 110 million roses, the majority red, will be sold and delivered within a three-day time period.
February 14, 270 A.D. – Roman Emperor Claudius II, dubbed “Claudius the Cruel,” beheaded a priest named Valentine for performing marriage ceremonies. Claudius II had outlawed marriages when Roman men began refusing to go to war in order to stay with their wives.
Hallmark has over 1330 different cards specifically for Valentine’s Day.
In the Middle Ages, young men and women drew names from a bowl to see who their valentines would be. They would wear these names on their sleeves for one week. To wear your heart on your sleeve now means that it is easy for other people to know how you are feeling.
In the United States, 64 percent of men do not make plans in advance for a romantic Valentine’s Day with their sweethearts.
In the 17th century, a hopeful maiden ate a hard-boiled egg and pinned five bay leaves to her pillow before going to sleep on Valentine’s eve. It was believed this would make her dream of her future husband.
In Victorian times it was considered bad luck to sign a Valentine’s Day card.
It wasn’t until 1537 that St. Valentine’s Day was declared an official holiday. England’s King Henry VIII declared February 14th a holiday.
Only the U.S., Canada, Mexico, France, Australia and the U.K. celebrate Valentine’s Day. Oops! Many more countries are celebrating Valentine’s Day than I realized though not all have official holidays.
Teachers will receive the most Valentine’s Day cards, followed by children, mothers, wives, and then, sweethearts. Children ages 6 to 10 exchange more than 650 million Valentine’s cards with teachers, classmates, and family members.
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